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Mark Allison Marketing, LLC
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Alvarez® Guitars - Perfection is a Journey, Not a Destination
WHY ALVAREZ?
Alvarez has been one of the leading acoustic guitar brands in the U.S.A. and around the world for nearly 50 years. Its image is synonymous with quality and innovation. Alvarez instruments are known for their tone and feel and some of the most amazing artists over the last five decades have gravitated towards the brand and its guitars.
There are so many brands of guitars to choose from. The list seems endless and I have to say that many of them make some fantastic instruments. The competition is strong and that’s good, it keeps the guitar building world progressive.
Not only are there a lot of brands to choose from, but also many things to take into consideration when purchasing a guitar. The brand, the shape, the woods, the sound, the look and of course the price. Sometimes you can’t actually quantify why you like a guitar – “ it just feels right”. That describes Alvarez Guitars.
(Pictured: ALVAREZ AC65CE ARTIST 65 SERIES CLASSIC ELECTRIC, NATURAL GLOSS FINISH)
ALVAREZ WAS ESTABLISHED IN 1965 BY ST. LOUIS MUSIC. IN THE LATE 60’S THE COMPANY BEGAN WORKING WITH MASTER LUTHIER, KAZUO YAIRI.
This collaboration turned out to be a remarkable success and our Alvarez-Yairi guitars are still handmade in the Yairi factory today, in the small town of Kani, Japan.
The bond between SLM and Yairi is underpinned by a desire to produce some of the finest guitars in the world. Our instruments are a mix of tradition and innovation, and our culture is one of continual development and improvement. We hope you find this attitude evident in all of our guitars from Regent Series to Masterworks, so at each price point true value and quality is found.
We are grateful that the result of our work has lead to our guitars being played by incredible musicians such as Joe Bonamassa, Bono, Johnny Cash, Crosby, Stills & Nash, Ani DiFranco, Jerry Garcia, Paul McCartney, Monte Montgomery, Carlos Santana, Bob Weir, Thom Yorke and so many more. And of course by the hundreds of thousands of amateur and professional musicians around the world. We thank you all.
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